 Sofia Jesani Major: Pre-Journalism/advertising, '14, pursuing Spanish minor and New Media Certificate Twitter: @sofiaj91 Last Sunday, the majority of America got together with their friends and family and possibly a large buffet of the world’s unhealthiest food to watch the New York Giants and the New England Patriots take on the Super Bowl. The two football teams may seem to be the only players in this monumental game; however that is not the case. Public Relations plays a tremendous role in the Super Bowl. Sure, everyone is excited to see if their favorite team will win but most of us just want to watch the commercials. The Super Bowl was declared the “year’s biggest social TV event,” due to the fact that just about every brand, social network and NBC incorporated social media into the big day. One key component in the marketing plan during the game is to generate a lot of buzz, and not just short-lived buzz where people forget you instantly, the goal is to create a lengthy post-game thrill that people will remember. The use of the hash-tag has become an excellent way to generate excitement about practically anything and that’s exactly what brands are incorporating now. Social Media is the new big thing and it’s making a huge impact on how people view and interact with brands. The Super Bowl is just one example. CommentsLeave a Reply | ArchivesMarch 2012 CategoriesAll |
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