 By: Katelyn Fish
Major: Advertising and Psychology Year: Senior “Go into the world and do well. But most importantly go into the world and do good” Dr. Minor Myers If you’re looking for a job or internship this summer you should definitely attend PR Real World next Friday, February 17. PR Real World is a professional networking event held annually in downtown Atlanta. Last year was my first year attending, and I couldn’t have asked for a better experience. I came out of Real World with numerous connections, and a better sense on what the PR world had to offer. The event is held at the Loudermilk center with breakfast, workshop sessions, a luncheon and resume and portfolio critiques. The Thursday night prior to the event a networking mixer is being held at Gordon Biersch restaurant in Buckhead. The mixer allows students to network with professionals in an informal and fun environment. Based on my experiences at Real World, I have five reasons why you should attend: Add Comment  By: Sofia Jesani
Major: Pre-Journalism/advertising, '14, pursuing Spanish minor and New Media Certificate Twitter: @sofiaj91 At our first PRSSA meeting this spring, we had the opportunity to hear from a pair of excellent speakers from Communications 21®, a full-service, integrated marketing public relations and interactive firm based in Atlanta, Georgia. Karla Slocumb and Teleen Anderson Lozano joined us to give us the dirt on getting the job you want, what to do at an interview and how to start building your resume now! Slocumb, whose focus is developing special events, marketing strategies and media relations tactics for a variety of industries, stressed the importance of having social media experience. She pointed out that adding some blog posts or even a link to your blog can add so much more value to you resume. When asked about interviewing prospective employees for her company, Slocumb exclaimed, “You would be surprised how many people can’t write a tweet!” Now, more than ever, social media and internship experience is vital. Lazano and Slocumb gave us the do’s and don’ts while going about the interview process and obtaining the perfect internship: Where Digital Meets Traditional 10/12/2011
 By: Elizabeth Hagin
Education: MA Advertising, '12, BA Graphic Design Twitter: @elizabethhagin This week at PRSSA, we heard two very different perspectives about public relation (PR) strategy in the digital space. Kaitlyn Denhihy (UGA ’09), a digital strategist at Engauge in Atlanta, shared a little about life at an advertising agency and case studies from two recent digital campaigns. Life at an agency is crazy and fun, but at the end of the day, they are working hard to create measureable success for clients. Denhihy stressed the importance of networking (both digitally and IRL (in real life)), and securing internships that are hands-on. Once you get experience, you become a great asset to potential employers. After all, we are the digital generation; in the age of social media we are the first generation that grew up surrounded by technology. And this is exactly what employers are looking for in entry-level hires.  By: Elizabeth Hagin
Education: MA Advertising, '12, BA Graphic Design Twitter: @elizabethhagin Fun fact: As early as 18 months old I would memorize and reenact my favorite commercials. At age 2 I asked for a pair of Calvin Klein Jeans. Who knew I would pursue a degree in Advertising? Given the current state of the economy, I think we are all constantly wondering …will I find a job after graduation? … What can I do now to prepare? … How can I make myself stand out? Last week at PRSSA Sydney Carroll (UGA ’08), with Lockheed Martin, discussed the Communications Leadership Development Program (CLDP), as well as shared with us advice about life after graduation. Sydney gave great insight about the culture and environment in corporate public relations compared to an agency. At UGA, she interned with the Edelman Digital Agency, where she worked on a variety of accounts. At Lockheed, the fact that everyone is working toward the same goal provides a level of comfort and even though it’s always the same “client,” every day is different. The pride and ownership she experiences when watching a plane go from the assembly line to the runway is rewarding. | ArchivesMarch 2012 CategoriesAll |
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